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Portfolio of Dr.S.SUJATHA :: Management in Business Administration
DR.S.SUJATHA

DR.S.SUJATHA

Associate Professor & HoD

Management in Business Administration

Personal Information
Full Name: DR.S.SUJATHA
Email: ranir70@gmail.com
State:
Academic Credentials
Qualification: M.Com; MCA; MBA (Ph.D)
Vidwan ID:
Experience
Total Experience: 24
Teaching Experience: 24
Industrial Experience: 0
Research Metrics
Publications:
Paper Publications: International: 3, National: 6
Scopus Citation:
H-index:
Publications
Books and Papers
Publications in AY 2021-22 Published an article titled “Influence of Demographic Variables on Consumer Buying Behaviour of Luxury Cars in Hyderabad – A Study” in GIS Science Multidisciplinary Journal
Volume 8
Issue 9
2021. Published one more article titled “An Exploratory study to analyze the gender perception in Selection of Luxury cars – A Study with special reference to twin cities of Hyderabad & Secunderabad” in Journal of Interdisciplinary Cycle Research
Volume XIII
Issue X
October/2021 with ISSN No. 0022-1945. Published an article titled “Factors contributing ‘Cognitive Dissonance Behaviour’ among Customers of Luxury Cars” in International Journal of Creative Research Thoughts (IJCRT)
Volume 9
Issue 10 October 2021 with ISSN: 2320-2882.
Additional Information
Subjects Handled
  • ACCOUNTING FOR MANAGEMENT FINANCIAL MANAGEMENT FINANCIAL RISK MANAGEMENT  INTERNATIONAL FINANCIAL  INVESTMENT MANAGEMENT PROMOTION AND DISTRIBUTION MANAGEMENT BUSINESS INTELLIGENCE
Research Areas
  • MARKETING & FINANCE
Workshops/Seminars
  • Participated in one day seminar organized by University of Hyderabad on “Perspectives of Banking Sector in India” on August 3
  • 2005. Participated in Staff Development Program on “Marketing Management Instruction: Usage of Effective Pedagogical Methods”
  • organized by Institute of Public Enterprise
  • IPE Campus
  • Hyderabad
  • sponsored by AICTE
  • New Delhi
  • from 12th March to           24th March
  • 2007. Participated in one day workshop on Corporate Social Responsibility
  • jointly organized by Indian Institute of Management
  • Bangalore & Pragati Mahavidyalaya PG College
  • Hyderabad on 10th July
  • 2009. Participated and presented my paper titled “Demonetization – its Impact
  • Challenges and Opportunities for Transforming India into Cashless Economy” at Two day National Conference
  • organized by Stanley College of Engineering and Technology
  • Hyderabad
  • during 27-28 Feb
  • 2017. Participated and presented my research paper titled “Recent Innovation in Banking Sector in India” in Two Day National Seminar on “Innovations and Challenges in Banking” organized by AMS School of Informatics
  • OU Road
  • Hyd on 22-23 Feb
  • 2019. ISBN No: 978-93-5367-413-7.